FLIPKICK

In the "FlipKick" project, together with fan clubs of deaf people (DEAF fan clubs), people interested in football throughout Germany are being sensitised to deaf culture and the concerns of around 16 million people with hearing impairments in Germany. At least 100 fan and football culture-related terms will be translated into German Sign Language (DGS) together with deaf football fans and hearing young people around UEFA EURO 2024.

These will be created in the form of videos and flipbooks and distributed during the tournament. The project aims to create lasting awareness of deaf culture and contribute to greater accessibility and diversity in football through broad-based public relations work during the European Championships and in football clubs.