From vision to reality

Our goal: a colourful and appealing cultural supporting programme for UEFA EURO 2024. Our result: almost 60 individual projects, most of which will bring our football culture to life in several events throughout Germany ... also in your area!

60
realised
projects
1500
nationwide
events
1
common
goal
Discover projects »

WHAT WE WANT

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The programme offers a stage for cultural diversity in Germany and throughout Europe and is also intended to increase anticipation for UEFA EURO 2024.

According to our motto

"Touched by football"

our sponsorship projects are aimed not only at those interested in culture, but also at a broad audience - in other words, anyone who feels personally and emotionally touched by football.

Three thematic focal points set the content guidelines:

WHO WE ARE

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Around UEFA EURO 2024, events and projects that take up the socio-cultural values of our country and those of European football culture will be supported with federal funds. We - the non-profit Stiftung Fußball & Kultur Euro 2024 gGmbH- are responsible for coordinating the programme.

Our Supervisory Board
Claudia Roth

Minister of State for Culture and the Media

Bernd Neuendorf

President of the German Football Association

Martin Kallen

Managing Director UEFA Events SA

Philipp Lahm

Tournament Director UEFA EURO 2024

Juliane Seifert

State Secretary at the BMI

Daniela Schneckenburger

Councillor German Association of Cities

Dr Göttrik Wewer

Chairman of the DFB Cultural Foundation

Stephan Grunwald

DFB Treasurer

HOME GAME FOR EUROPE

The values of football - such as respect, fairness and cohesion - are important for our social coexistence. They are the basis for making next year's UEFA EURO 2024 in Germany a "home game for Europe". The aim is to make precisely this message visible in the arts and culture sector: In consultation with the Stiftung Fußball & Kultur Euro 2024 gGmbH, use the materials for the federal government's umbrella campaign, the slogan and the hashtag #heimspielfuereuropa to make their projects their "home game" too.