In their diversity, the contributions to the UEFA EURO 2024 arts and culture programme embody the motto: "Touched by football"


There will be a nationwide arts and culture programme for the European Football Championship from 14 June to 14 July 2024, for which the Federal Government has provided funding following a decision by the German Bundestag. Our non-profit Stiftung Fußball & Kultur Euro 2024 was established to coordinate the programme. We support projects on the basis of our statutes and funding guidelines.

In their diversity, the events and projects embody the motto of the UEFA EURO 2024 art and culture programme:

"Touched by football"

It opens up a space for play and resonance for the diversity of personal and emotional contact with football and draws attention to the individually unifying aspects of a game that is there for everyone. The focus is on values such as cohesion and the common good, which are formative for both football and culture - even and especially in the knowledge of the dwindling significance of these important, socially unifying forces. Particular emphasis is placed on participation and diversity, sustainability and accessibility.

Three possible subject areas were specified so that the connection between football, art and culture could at least be implicitly considered when concretising the projects:

German football culture in a European context

Despite the Europe-wide convergence of top-level football, the national football cultures with their respective social appeal have retained many of their own characteristics to this day: in the form of different organisational and club structures, competitions or fan cultures. UEFA EURO 2024 opens up the opportunity to showcase the unique character of football culture in Germany in all its breadth and diversity and to give it a prominent profile and new impetus in European dialogue.

Politics and society in Europe

In 2024, Germany will welcome a European audience together with the citizens of the 23 countries participating in the tournament. However, Europe will also take centre stage as a social and political issue. Football directly highlights the benefits of European integration, for example in terms of intra-European travel for football fans. However, it also reflects the continent's political and socio-political conflicts. Europe as the guiding principle of the cultural programme is intended to make a powerful contribution to the European idea - especially in difficult times - without concealing its latent fractures.

Teaching cultural education

Its great popularity and accessibility make football an ideal starting point for teaching education in a variety of ways. Above all, cultural education initiatives in a broader sense are attracting more and more interest, especially among young people. From the culture of remembrance to international exchange, integration and issues of gender equality to the communication of art. By supporting selected projects, the cultural programme can make a contribution to this and illustrate the range of initiatives.


In line with its motto and guiding principle, the cultural programme for UEFA EURO 2024 is intended to appeal to everyone who feels "touched by football".

One of the great strengths of football is its popularity and (to a large extent) accessibility across borders, ages, genders, origins, denominations and social classes. This opens up the opportunity to appeal to and inspire people outside the "classic" cultural audience. Participatory and low-threshold projects should reach as broad and heterogeneous an audience as possible and create additional places for encounters and shared experiences alongside stadiums and cultural institutions.


In line with its broad-based and participatory approach, the cultural programme includes both larger and nationally visible projects as well as smaller ones with a stronger focus on the immediate region. In addition to renowned cultural sponsors and local authorities, projects involving sponsors from football organisations are also included. This means that initiatives outside the ten host cities - in regions that are not directly part of the UEFA EURO 2024 programme - have also been included.