"WE LOVE FOOTBALL"
The art and culture programme for the
UEFA EURO 2024 in Germany
The art and culture programme for the
UEFA EURO 2024 in Germany
The programme offers a stage for cultural diversity in Germany and throughout Europe and is also intended to increase anticipation for UEFA EURO 2024.
According to our motto
our sponsorship projects are aimed not only at those interested in culture, but also at a broad audience - in other words, anyone who feels personally and emotionally touched by football.
Three thematic focal points set the content guidelines:
Around UEFA EURO 2024, events and projects that take up the socio-cultural values of our country and those of European football culture will be supported with federal funds. We - the non-profit Stiftung Fußball & Kultur Euro 2024 gGmbH- are responsible for coordinating the programme.
Minister of State for Culture and the Media
President of the German Football Association
Managing Director UEFA Events SA
Tournament Director UEFA EURO 2024
State Secretary at the BMI
Councillor German Association of Cities
Chairman of the DFB Cultural Foundation
DFB Treasurer
The values of football - such as respect, fairness and cohesion - are important for our social coexistence. They are the basis for making next year's UEFA EURO 2024 in Germany a "home game for Europe". The aim is to make precisely this message visible in the arts and culture sector: In consultation with the Stiftung Fußball & Kultur Euro 2024 gGmbH, use the materials for the federal government's umbrella campaign, the slogan and the hashtag #heimspielfuereuropa to make their projects their "home game" too.
